Join the Mission: Distribute 100,000 Bhagavad Gitas Worldwide

I reflect on a transformative spiritual journey that began 25+ years ago with the Bhagavad Gita As It Is, from a monk in Mumbai. Initially skeptical, I engaged, allowing the Gita to purify my heart through countless readings. Inspired by my benefactor, I set a goal to distribute 100,000 copies of the Gita. Through persistent outreach, I have successfully shared over 10,000 copies worldwide but I recognize the challenge ahead. I invite you to join in this great mission. Can you see the potential for worldwide transformational change as each inspired individual can significantly impact countless lives? Will you help?

Approximately twenty five years ago, I was a young, haughty engineer. I was also an atheist then. I got my copy of the Bhagavad Gita As It Is from a monk in Mumbai (then Bombay). He gave it to me free of charge. The story of my early spiritual journey is here.

The Perfect Escape Manual

Bhagavad Gita As It Is
Bhagavad Gita As It Is is the perfect escape manual for those trapped in the material realm.

I had read many editions of the Gita before, but they were more or less useless. I had discarded them. I had concluded that the Bhagavad Gita was complete nonsense. I planned to read and discard this one too. So I began to try and find the faults. This book ended up finding my faults, honestly.

My Journey with the Gita

As I travelled all over the world, my Gita went with me. Reflecting on the pure instructions of Krishna cleansed my consciousness. Reading the Bhagavad Gita hundreds of times, the clear writings of His Divine Grace A. C. Bhaktivedanta Swami Prabhupada purified my heart. I wasn’t speaking to anyone about spiritual life during those years. It was just me and the book…It was many years until I actually came into the association of the devotees. It was not just philosophy, but also a full manual to living life in a joyful spiritual way.

That interaction with our unknown hero, the Hare Krishna monk, has been the single most transformational one in my life.

Paying It Forward: The 100,000 Gita Goal

I began to gratefully consider how to respond… I didn’t know by benefactor by name or by face. I didn’t have any contact information for him. While I couldn’t do anything for him, I decided to pay it forward .

Impulsively, I think, at first, but with great conviction after, I picked a target to distribute 100,000 of those Bhagavad Gita As It Is, or equivalent. I don’t know how I came up with the number. But now it’s ingrained. I have committed this to myself. I have committed this to God. I have given my word to my Guru. I have asserted it to so many others. I’ve got to do it, or die trying.

It’s got to be done, the 100,000 Gitas or equivalent. And after 18 years of trying, I’m finally past the 10,000 mark. So 10% there. It’s not totally hopeless.

Testing a New Approach

But recently, I began to have a sneaking suspicion that I couldn’t do it alone. So I decided to test it out.

I continued to distribute Srila Prabhupada’s books as I did, hand-to-hand, person-to-person. I went into apartment buildings. I went to street corners. I went to busy intersections with a lot of people milling about. I approached strangers late at night. I distributed books on buses, trains, planes. I called people. I wrote online. I mailed books to people I’d met. Sometimes they gave me a donation. At other times I covered the cost of the books myself.

As I approach the end of my corporate career, I realized something important. I can’t continue to cover the costs myself for much longer!

The Reality of Spiritual Book Distribution

I quickly discovered that it’s almost impossible to even give spiritual books away. People who are uninterested or against the ideas in the books just do not want them. And to someone who is interested, they will gladly donate generously. There are the friends and family who have donated so much. There is the lady who emptied her bank account on a late night for a book that cost $1. Recently an auto mechanic did the “give you everything in my account right now” thing.

I also compared my hand-to-hand distribution score with the score I got from others’ help. And in the last few years, others have helped me distribute more books than I have distributed myself!

So this boils down the book distribution project down to finding interested people. An interested person wants a book for themselves. Or someone interested wants to help me distribute them to others.

I can only hit the 100,000 goal with others’ help!

The Numbers Don’t Lie

On average, whenever I go out to distribute books, very few people interact with me. Usually, about one in a hundred people will engage with me in any way. The interactions are on a wide spectrum. Some are quite positive. Some are nasty. Of those who do interact in any way, about one out of ten will take a book. Mostly it’s a small book. Rarely it is a Bhagavad Gita. And even more rarely, someone will get a full set of books, like the Srimad Bhagavatam, or the Chaitanya Charitamrita. All in all, it takes me about 10,000 attempts to distribute the equivalent of a single Bhagavad Gita.

My lifetime total is 100,000 Gitas. The last time I counted, I had about 90,000 to go.

The Impossible Math

Simple Math tells me that it will take me about 900,000,000 attempts. That is 900 Million. The human population of our planet is 8.2 Billion. I will need to approach 1 out of every 9 people on this planet. All this to distribute the equivalent of 90,000 Bhagavad Gitas hand-to-hand! This still sounds possible somehow, through my website, through my various outings all over the world.

But, given that a successful book distribution takes around 10 minutes on average including the unsuccessful interactions… that is 900,000 minutes, or 15,000 hours. I can presently go out 108 times a year. If each of my outings were to last just 2 hours, I’d need to go out 7,500 times. And at my current rate, that would take me another 70 years. I’m already over fifty years of bodily age in my current lifetime… It is unlikely I will live to be 120 years old! And even if I were to live that long, my “useful lifespan” would be much shorter than that.

Long story short. I really can’t do this alone. I need help.

Why can’t everyone just get the Gita for themselves?

That’s a valid question. After all, God helps those who helps themselves, right?Why should I or anyone else go through all this trouble? There are some key reasons why someone can’t get the Gita themselves:

  1. They don’t know about it yet – that’s why we reach out relentlessly
  2. They haven’t found a genuine edition of the Gita yet – most versions are full of motivated concoctions – I had read so many editions before, but that monk helped me get the pure message of the Gita, so can we help others
  3. They just can’t afford it – I know many souls who just can’t afford to buy the book, in India, in Africa, in South America, and elsewhere
  4. They don’t realize the value of the Gita – there are many who can very well afford to buy a copy, but don’t know the value – giving them a taste of the Gita will help them tremendously, and they will support the cause themselves

A donated copy of the Bhagavad Gita removes those barriers. Distributors can freely distribute to anyone who is interested.

That monk gave me a copy of the Bhagavad Gita As It Is free of charge. Someone sponsored that copy. So I have yet another unknown benefactor!

Being an Instrument

So how to do it?

It is not that I have to personally distribute the Bhagavad Gitas myself. I just need to be an instrument in the distribution of the Gitas. We know that Krishna advised Arjuna “nimitta-mātraṁ bhava“, “be but an instrument” (BG 11.33). Since the instructions of the Gita apply to all of humanity, they also apply to me, and to you. We can all choose to be instruments in the hands of God.

How can we be an instrument?

I can be an instrument if I can inspire a lot of people, each doing a little bit! And you can be an instrument if you choose to help.

We can be like a scalpel in the hands of the expert surgeon. We can work to remove the cancer of a Godless society together.

An Invitation for you to Join

य इदं परमं गुह्यं मद्भ‍क्तेष्वभिधास्यति ।
भक्तिं मयि परां कृत्वा मामेवैष्यत्यसंशय: ॥ ६८ ॥

ya idaṁ paramaṁ guhyaṁ
mad-bhakteṣv abhidhāsyati
bhaktiṁ mayi parāṁ kṛtvā
mām evaiṣyaty asaṁśayaḥ

For one who explains this supreme secret to the devotees, pure devotional service is guaranteed, and at the end he will come back to Me.

https://vedabase.io/en/library/bg/18/68/

न च तस्मान्मनुष्येषु कश्चिन्मे प्रियकृत्तम: ।
भविता न च मे तस्मादन्य: प्रियतरो भुवि ॥ ६९ ॥

na ca tasmān manuṣyeṣu
kaścin me priya-kṛttamaḥ
bhavitā na ca me tasmād
anyaḥ priya-taro bhuvi

There is no servant in this world more dear to Me than he, nor will there ever be one more dear.

https://vedabase.io/en/library/bg/18/69/

You, my dear reader, can surely help. If you help me, then together, we can change another 90,000 lives at least. The collateral improvement from this can be much bigger. Each of those lives can impact another 90,000, and each of those another 90,000… Don’t you want to save the world with Krishna’s wisdom from the Bhagavad Gita?

We can distribute Bhagavad Gitas anywhere on the planet. Whether it is Africa, or North America, or South America, Europe, Australia, or Asia. Any country in the world. Any of the 90+ languages the Bhagavad Gita is now available in.

Will you please help? das@dasadas.com

Dear Pope Francis, how many apologies to go?

Recently, Pope Francis apologized for the abuse and killing of Inuit children in residential schools in Canada. But is an apology enough? Does the faith he profess even understand what “spirit soul” means? I challenge all Christians to read and understand the Bhagavad Gita, so they can actually be Christians one day.

I live in Canada, which was once only inhabited by Native Canadians of various tribes. Then the European settlers came, and now, only a few hundred years later, you hardly see any Native Canadians. They are mostly relegated to faraway remote reserves, and reduced to a tiny minority. The few Native Canadians are often seen in cities, in terrible shape, drugged, drunk, and in a really difficult situation. Their culture stands decimated, and their age-old customs are all but destroyed. They don’t possess much either, having been mostly tricked or cheated out of their land, their rights, their heritage.

Among other things that contributed to their misery, there was this strategy of conversion to Christianity without due respect to their culture and rights as souls. Their free will was trampled willy nilly.

Sometimes the force was overt, and sometimes it was insidious and downright criminal. For example, one strategy adopted by the Government of Canada and the Christian Church was that of forcibly separating young Native Canadians from their families and putting them into residential schools, where they were to be reformed of their “heathen culture” and made into proper Christians.

Kamloops Indian Residential School

But in these schools, many children were abused and tortured by their Christian teachers and the Christian priests, and many even died. Think about it, imagine what it is like for a child to go to school to be “civilized” and be killed by the Christians. Their little friends were then often made to dig graves and bury the dead children. Can you even imagine the horror?

These souls were shot dead due to “overcrowding”

So far, in Canada, thousands of graves have been uncovered, and more are yet to be uncovered. This has shocked the nation beyond words. Whatever happened to “Thou Shalt Not Kill”?

Mass grave of 182 buried children’s bodies, at a residential school in British Columbia, Canada

Similar abuse was perpetrated in the United States of America also, and in most parts of North and South America.

So why did this happen? Well, there are many reasons, but there is one particular main reason.

In Christianity, there is an idiotic concept that only certain types of humans “have souls” and all the other types of humans (such as natives or aborigines, or, anyone who is not European or Christian), animals, birds, insects, and plants have no souls. I wrote about Descartes being in ignorance about the nature of consciousness and life. This is continuing to cause havoc all over our planet, including mass slaughter and all kinds of exploitation.

What I found shocking though, is that the root cause of the injustice heaped upon native people in various parts of the world, including India, Asia, and Africa, are doctrines published by the Church!

The Doctrine of Discovery dehumanized humans

There is something called the “Doctrine of Discovery“, which are Papal Bulls, or decrees by the Pope, issued, starting in the 1100s, and then later in 1455 and 1493 by the Pope of the time. What they said, in essence, was that the native population of “discovered lands” were not “human” and could therefore not possibly possess a right to any land or property, and that essentially everything that the European explorers “discovered” was theirs to claim!

I grew up in India, where Christian preachers routinely denounced the ancient Vedic culture as barbaric and uncultured. In effect they preached that the followers of any culture or religion that is not European in origin were “heathen”, people bereft of souls, or worse, souls claimed by the devil. These poor creatures, then, in essence, were meant to be “saved” by trampling over, destroying their culture, appropriating their land and wealth, and somehow or other converting them to Christianity, even if what they were following was higher than what the missionaries were preaching.

A Christian Preacher

But unfortunately, even today, the Pope and most of his followers are in the deepest, darkest ignorance.

Thomas Paine, American Thinker

There are fundamental truths that the Pope needs to learn from the Bhagavad Gita, that life cannot exist without spirit. Wherever there is life, there is a spirit soul underlying… the only difference, as I discussed in a previous article is that of the degree of awakening of consciousness. In short, a drunk man and a sober men are both human, but the drunk man may act just like an animal… doesn’t make him “not a soul”, just a soul under the influence of an intoxicant! Similarly, an animal may be less intelligent than a human, but is still a spirit soul!

Read the Bhagavad Gita to get a clearer understanding of the Holy Bible

As a result of this terrible ignorance that continues to be perpetrated, among other atrocities, for example, there is large-scale slaughter of animals and birds going on, sanctioned by the Christian church, under the doctrine that only humans have souls!

Dear Pope Francis, humans don’t “have” souls, but are souls! So are all the other living entities, including the tiniest germ… they are simply wearing different clothes, just like you wear your robes, and someone might dress in a pair of jeans and a shirt… Both of you are humans, just wearing different clothes.

These material bodies are simply clothes, that are changed at the time of death.

All living entities are spirit souls, experiencing a particular material experience

So recently, Pope Francis apologized for the crimes committed at the Canadian residential schools, and previous Popes have apologized for the slave trade, for crimes against women, against Jews, for sexual abuse, to Orthodox Christians, and for sure, there will be many more apologies. But what good are these apologies? The wrongs have been done, many souls have suffered, and the perpetrators are suffering the effects of following a flawed authority. And what is worse, the atrocities based on ignorance continue!

But if the Pope, meant to be God’s direct representative on this planet does not know the Supreme Absolute Truth, and has a need to apologize for their predecessor’s mistakes, then how pure is that connection to God? How deep is the spiritual understanding of the Pope? Is there any sense in following someone who is spiritually blind?

न ते विदु: स्वार्थगतिं हि विष्णुं
दुराशया ये बहिरर्थमानिन: ।
अन्धा यथान्धैरुपनीयमाना-
स्तेऽपीशतन्‍त्र्यामुरुदाम्नि बद्धा: ॥ ३१ ॥

na te viduḥ svārtha-gatiṁ hi viṣṇuṁ
durāśayā ye bahir-artha-māninaḥ
andhā yathāndhair upanīyamānās
te ’pīśa-tantryām uru-dāmni baddhāḥ


Persons who are strongly entrapped by the consciousness of enjoying material life, and who have therefore accepted as their leader or guru a similar blind man attached to external sense objects, cannot understand that the goal of life is to return home, back to Godhead, and engage in the service of Lord Viṣṇu. As blind men guided by another blind man miss the right path and fall into a ditch, materially attached men led by another materially attached man are bound by the ropes of fruitive labor, which are made of very strong cords, and they continue again and again in materialistic life, suffering the threefold miseries.

https://vedabase.io/en/library/sb/7/5/31/

No disrespect to the blind, but the blind leading the blind in unknown territory is not such a good idea. Everyone ends up in a ditch sooner or later. The Pope must admit his ignorance and surrender to someone who does know the truth, for example, a spiritual descendant of His Divine Grace A. C. Bhaktivedanta Swami Prabhupada, such as my spiritual master!

To the Pope, or any of his followers reading this, these are some fundamental truths about life spoken by God in the Bhagavad Gita (The Song of God), please understand them, accept them, and be perfect.

Krishna is God the Father, in other words, the Heavenly Father of Jesus Christ. These are the words of God the Father.

Krishna, the Heavenly Father of Jesus Christ
Jesus Christ, a True Son of Krishna

अहं सर्वस्य प्रभवो मत्त: सर्वं प्रवर्तते ।
इति मत्वा भजन्ते मां बुधा भावसमन्विता: ॥ ८ ॥

ahaṁ sarvasya prabhavo
mattaḥ sarvaṁ pravartate
iti matvā bhajante māṁ
budhā bhāva-samanvitāḥ

I am the source of all spiritual and material worlds. Everything emanates from Me. The wise who perfectly know this engage in My devotional service and worship Me with all their hearts.

https://vedabase.io/en/library/bg/10/8/

Everything rests upon Krishna, and therefore He is the Supreme Authority, even of Jesus Christ, what to speak of a Pope who must apologize for the sins of his predecessors.

मत्त: परतरं नान्यत्किञ्चिदस्ति धनञ्जय ।
मयि सर्वमिदं प्रोतं सूत्रे मणिगणा इव ॥ ७ ॥

mattaḥ parataraṁ nānyat
kiñcid asti dhanañ-jaya
mayi sarvam idaṁ protaṁ
sūtre maṇi-gaṇā iva

O conqueror of wealth, there is no truth superior to Me. Everything rests upon Me, as pearls are strung on a thread.

https://vedabase.io/en/library/bg/7/7/

Because Krishna is the Supreme Authority, His words, which are above sectarian division like Hindu, Muslim, Christian, Jew, should be accepted as the Supreme Absolute Truth.

वासांसि जीर्णानि यथा विहाय
नवानि गृह्णाति नरोऽपराणि ।
तथा शरीराणि विहाय जीर्णा-
न्यन्यानि संयाति नवानि देही ॥ २२ ॥

vāsāṁsi jīrṇāni yathā vihāya
navāni gṛhṇāti naro ’parāṇi
tathā śarīrāṇi vihāya jīrṇāny
anyāni saṁyāti navāni dehī

As a person puts on new garments, giving up old ones, the soul similarly accepts new material bodies, giving up the old and useless ones.

https://vedabase.io/en/library/bg/2/22/

You are not this body. You are a spirit soul, and so is every living entity. You should not discriminate against a particular living entity just because of the clothes they wear.

सर्वयोनिषु कौन्तेय मूर्तय: सम्भवन्ति या: ।
तासां ब्रह्म महद्योनिरहं बीजप्रद: पिता ॥ ४ ॥

sarva-yoniṣu kaunteya
mūrtayaḥ sambhavanti yāḥ
tāsāṁ brahma mahad yonir
ahaṁ bīja-pradaḥ pitā

It should be understood that all species of life, O son of Kuntī, are made possible by birth in this material nature, and that I am the seed-giving father.

https://vedabase.io/en/library/bg/14/4/

Every single species of life originates from God, is a soul, just like you and me. In other words, every living entity is our brother or sister, no less than anyone else.

पिताहमस्य जगतो माता धाता पितामह: ।
वेद्यं पवित्रम् ॐकार ऋक् साम यजुरेव च ॥ १७ ॥

pitāham asya jagato
mātā dhātā pitāmahaḥ
vedyaṁ pavitram oṁ-kāra
ṛk sāma yajur eva ca

I am the father of this universe, the mother, the support and the grandsire. I am the object of knowledge, the purifier and the syllable oṁ. I am also the Ṛg, the Sāma and the Yajur Vedas.

https://vedabase.io/en/library/bg/9/17/

God is the Father of all of us, not just some of us!

Instead of making mistakes, which is all too human, while spuriously claiming divine revelation and a direct connection to God, it is better to take a humble position, admit our ignorance, follow the right authority, and come to the light.

Dear Pope Francis, you did the right thing by apologizing, but this is not enough. Now, please continue to do the right thing, please follow the Bhagavad Gita, and save yourself and your millions of followers from a dark and dangerous future, beginning with a long time in hell. Please, heed my humble plea.

Here are 2 formulas for Ultimate Perfection:

भोक्तारं यज्ञतपसां सर्वलोकमहेश्वरम् ।
सुहृदं सर्वभूतानां ज्ञात्वा मां शान्तिमृच्छति ॥ २९ ॥

bhoktāraṁ yajña-tapasāṁ
sarva-loka-maheśvaram
suhṛdaṁ sarva-bhūtānāṁ
jñātvā māṁ śāntim ṛcchati

A person in full consciousness of Me, knowing Me to be the ultimate beneficiary of all sacrifices and austerities, the Supreme Lord of all planets and demigods, and the benefactor and well-wisher of all living entities, attains peace from the pangs of material miseries.

https://vedabase.io/en/library/bg/5/29/

सर्वधर्मान्परित्यज्य मामेकं शरणं व्रज ।
अहं त्वां सर्वपापेभ्यो मोक्षयिष्यामि मा श‍ुच: ॥ ६६ ॥

sarva-dharmān parityajya
mām ekaṁ śaraṇaṁ vraja
ahaṁ tvāṁ sarva-pāpebhyo
mokṣayiṣyāmi mā śucaḥ

Abandon all varieties of religion and just surrender unto Me. I shall deliver you from all sinful reactions. Do not fear.

https://vedabase.io/en/library/bg/18/66/

What “the great” took with him

Alexander “the great” took nothing of his conquests with him, or did he!

Alexander the great was a great conqueror, great emperor, and is still famous.

His empire extended across large swathes of Asia, Europe, and Africa.

But time, inexorable time, took away his life one day, while away from home, in a camp, surrounded by his doctors and generals.

As Alexander the Great lay on his deathbed, waiting to breathe his last, he told his generals that he had three last wishes.

  1. That his physicians should bear his coffin
  2. That the path leading to the grave should be strewn with the treasures he had in his treasury
  3. That his hands were to be left dangling out of the coffin.

His generals tearfully agreed, but asked why the emperor made such strange last wishes.

Alexander explained that no one was able to stop death, not even the best physicians of the most powerful emperor on earth.

He then explained that all that he had accumulated, all his treasures, were left behind.

Finally, he explained that he was taking nothing with him, that he was going empty handed.

Those were profound realisations, but there is something he did not realize.

The soul who was called “Alexander the Great” came with a lot of pious credits, the karmic credits needed to become an emperor of the world. While fulfilling his karmic destiny, he accumulated a lot of karmic reactions too.

Think of all the soldiers who died fighting for him.

Think of all the soldiers who died fighting against him.

He also took with him the results of any acts of kindness.

All for what? Just so Alexander could be a great conqueror? What did Alexander really accomplish? As he fortunately realized, better late than never, he took nothing of his achievements with him. But yes, his karmic reactions, he will carry with him.

Soon after his death, the mighty empire that he had put together after all those battles in which he was unconquered, crumbled. His once mighty body, also disintegrated.

After all, there is no endurance of the body.

नासतो विद्यते भावो नाभावो विद्यते सतः ।
उभयोरपि दृष्टोऽन्तस्त्वनयोस्तत्त्वदर्शिभिः ॥ १६ ॥

nāsato vidyate bhāvo
nābhāvo vidyate sataḥ
ubhayor api dṛṣṭo ’ntas
tv anayos tattva-darśibhiḥ

Those who are seers of the truth have concluded that of the nonexistent [the material body] there is no endurance and of the eternal [the soul] there is no change. This they have concluded by studying the nature of both.

https://vedabase.io/en/library/bg/2/16/

While Alexander had some realizations on his deathbed, he did not have anyone to instruct him on this important truth…

आयुर्हरति वै पुंसामुद्यन्नस्तं च यन्नसौ ।
तस्यर्ते यत्क्षणो नीत उत्तमश्लोकवार्तया ॥ १७ ॥

āyur harati vai puṁsām
udyann astaṁ ca yann asau
tasyarte yat-kṣaṇo nīta
uttama-śloka-vārtayā

Both by rising and by setting, the sun decreases the duration of life of everyone, except one who utilizes the time by discussing topics of the all-good Personality of Godhead.

https://vedabase.io/en/library/sb/2/3/17/

There is something else he could have taken with him. Anything spiritual he may have done. Alexander was tutored by Aristotle, the illustrious student of Plato, who is widely regarded as one of the primary contributors to Western Religion.

You may feel blessed with many gifts, or you may feel impoverished. Whether you have been given a lot or you have somehow acquired a lot, please know that you will take none of it with you.

You will however take your spiritual assets with you eternally.

नेहाभिक्रमनाशोऽस्ति प्रत्यवायो न विद्यते ।
स्वल्पमप्यस्य धर्मस्य त्रायते महतो भयात् ॥ ४० ॥

nehābhikrama-nāśo ’sti
pratyavāyo na vidyate
sv-alpam apy asya dharmasya
trāyate mahato bhayāt

In this endeavor there is no loss or diminution, and a little advancement on this path can protect one from the most dangerous type of fear.

https://vedabase.io/en/library/bg/2/40/

And what is this endeavor?

As Srila Prabhupada writes…

Activity in Kṛṣṇa consciousness, or acting for the benefit of Kṛṣṇa without expectation of sense gratification, is the highest transcendental quality of work. Even a small beginning of such activity finds no impediment, nor can that small beginning be lost at any stage. Any work begun on the material plane has to be completed, otherwise the whole attempt becomes a failure.

https://vedabase.io/en/library/bg/2/40/