Approximately twenty five years ago, I was a young, haughty engineer. I was also an atheist then. I got my copy of the Bhagavad Gita As It Is from a monk in Mumbai (then Bombay). He gave it to me free of charge. The story of my early spiritual journey is here.
The Perfect Escape Manual
I had read many editions of the Gita before, but they were more or less useless. I had discarded them. I had concluded that the Bhagavad Gita was complete nonsense. I planned to read and discard this one too. So I began to try and find the faults. This book ended up finding my faults, honestly.
My Journey with the Gita
As I travelled all over the world, my Gita went with me. Reflecting on the pure instructions of Krishna cleansed my consciousness. Reading the Bhagavad Gita hundreds of times, the clear writings of His Divine Grace A. C. Bhaktivedanta Swami Prabhupada purified my heart. I wasn’t speaking to anyone about spiritual life during those years. It was just me and the book…It was many years until I actually came into the association of the devotees. It was not just philosophy, but also a full manual to living life in a joyful spiritual way.
That interaction with our unknown hero, the Hare Krishna monk, has been the single most transformational one in my life.
Paying It Forward: The 100,000 Gita Goal
I began to gratefully consider how to respond… I didn’t know by benefactor by name or by face. I didn’t have any contact information for him. While I couldn’t do anything for him, I decided to pay it forward .
Impulsively, I think, at first, but with great conviction after, I picked a target to distribute 100,000 of those Bhagavad Gita As It Is, or equivalent. I don’t know how I came up with the number. But now it’s ingrained. I have committed this to myself. I have committed this to God. I have given my word to my Guru. I have asserted it to so many others. I’ve got to do it, or die trying.
It’s got to be done, the 100,000 Gitas or equivalent. And after 18 years of trying, I’m finally past the 10,000 mark. So 10% there. It’s not totally hopeless.
Testing a New Approach
But recently, I began to have a sneaking suspicion that I couldn’t do it alone. So I decided to test it out.
I continued to distribute Srila Prabhupada’s books as I did, hand-to-hand, person-to-person. I went into apartment buildings. I went to street corners. I went to busy intersections with a lot of people milling about. I approached strangers late at night. I distributed books on buses, trains, planes. I called people. I wrote online. I mailed books to people I’d met. Sometimes they gave me a donation. At other times I covered the cost of the books myself.
As I approach the end of my corporate career, I realized something important. I can’t continue to cover the costs myself for much longer!
The Reality of Spiritual Book Distribution
I quickly discovered that it’s almost impossible to even give spiritual books away. People who are uninterested or against the ideas in the books just do not want them. And to someone who is interested, they will gladly donate generously. There are the friends and family who have donated so much. There is the lady who emptied her bank account on a late night for a book that cost $1. Recently an auto mechanic did the “give you everything in my account right now” thing.
I also compared my hand-to-hand distribution score with the score I got from others’ help. And in the last few years, others have helped me distribute more books than I have distributed myself!
So this boils down the book distribution project down to finding interested people. An interested person wants a book for themselves. Or someone interested wants to help me distribute them to others.
I can only hit the 100,000 goal with others’ help!
The Numbers Don’t Lie
On average, whenever I go out to distribute books, very few people interact with me. Usually, about one in a hundred people will engage with me in any way. The interactions are on a wide spectrum. Some are quite positive. Some are nasty. Of those who do interact in any way, about one out of ten will take a book. Mostly it’s a small book. Rarely it is a Bhagavad Gita. And even more rarely, someone will get a full set of books, like the Srimad Bhagavatam, or the Chaitanya Charitamrita. All in all, it takes me about 10,000 attempts to distribute the equivalent of a single Bhagavad Gita.
My lifetime total is 100,000 Gitas. The last time I counted, I had about 90,000 to go.
The Impossible Math
Simple Math tells me that it will take me about 900,000,000 attempts. That is 900 Million. The human population of our planet is 8.2 Billion. I will need to approach 1 out of every 9 people on this planet. All this to distribute the equivalent of 90,000 Bhagavad Gitas hand-to-hand! This still sounds possible somehow, through my website, through my various outings all over the world.
But, given that a successful book distribution takes around 10 minutes on average including the unsuccessful interactions… that is 900,000 minutes, or 15,000 hours. I can presently go out 108 times a year. If each of my outings were to last just 2 hours, I’d need to go out 7,500 times. And at my current rate, that would take me another 70 years. I’m already over fifty years of bodily age in my current lifetime… It is unlikely I will live to be 120 years old! And even if I were to live that long, my “useful lifespan” would be much shorter than that.
Long story short. I really can’t do this alone. I need help.
Why can’t everyone just get the Gita for themselves?
That’s a valid question. After all, God helps those who helps themselves, right?Why should I or anyone else go through all this trouble? There are some key reasons why someone can’t get the Gita themselves:
- They don’t know about it yet – that’s why we reach out relentlessly
- They haven’t found a genuine edition of the Gita yet – most versions are full of motivated concoctions – I had read so many editions before, but that monk helped me get the pure message of the Gita, so can we help others
- They just can’t afford it – I know many souls who just can’t afford to buy the book, in India, in Africa, in South America, and elsewhere
- They don’t realize the value of the Gita – there are many who can very well afford to buy a copy, but don’t know the value – giving them a taste of the Gita will help them tremendously, and they will support the cause themselves
A donated copy of the Bhagavad Gita removes those barriers. Distributors can freely distribute to anyone who is interested.
That monk gave me a copy of the Bhagavad Gita As It Is free of charge. Someone sponsored that copy. So I have yet another unknown benefactor!
Being an Instrument
So how to do it?
It is not that I have to personally distribute the Bhagavad Gitas myself. I just need to be an instrument in the distribution of the Gitas. We know that Krishna advised Arjuna “nimitta-mātraṁ bhava“, “be but an instrument” (BG 11.33). Since the instructions of the Gita apply to all of humanity, they also apply to me, and to you. We can all choose to be instruments in the hands of God.
How can we be an instrument?
I can be an instrument if I can inspire a lot of people, each doing a little bit! And you can be an instrument if you choose to help.
We can be like a scalpel in the hands of the expert surgeon. We can work to remove the cancer of a Godless society together.
An Invitation for you to Join
य इदं परमं गुह्यं मद्भक्तेष्वभिधास्यति ।
भक्तिं मयि परां कृत्वा मामेवैष्यत्यसंशय: ॥ ६८ ॥ya idaṁ paramaṁ guhyaṁ
mad-bhakteṣv abhidhāsyati
bhaktiṁ mayi parāṁ kṛtvā
mām evaiṣyaty asaṁśayaḥFor one who explains this supreme secret to the devotees, pure devotional service is guaranteed, and at the end he will come back to Me.
https://vedabase.io/en/library/bg/18/68/
न च तस्मान्मनुष्येषु कश्चिन्मे प्रियकृत्तम: ।
भविता न च मे तस्मादन्य: प्रियतरो भुवि ॥ ६९ ॥na ca tasmān manuṣyeṣu
kaścin me priya-kṛttamaḥ
bhavitā na ca me tasmād
anyaḥ priya-taro bhuviThere is no servant in this world more dear to Me than he, nor will there ever be one more dear.
You, my dear reader, can surely help. If you help me, then together, we can change another 90,000 lives at least. The collateral improvement from this can be much bigger. Each of those lives can impact another 90,000, and each of those another 90,000… Don’t you want to save the world with Krishna’s wisdom from the Bhagavad Gita?
We can distribute Bhagavad Gitas anywhere on the planet. Whether it is Africa, or North America, or South America, Europe, Australia, or Asia. Any country in the world. Any of the 90+ languages the Bhagavad Gita is now available in.
Will you please help? das@dasadas.com
Freedom through Genuine Spiritual Progress 